UPDATED WITH LINK TO WALL STREET JOURNAL RELEASE: CINEMARK MOVIES COMING TO THE OLD MERVYNS BUILDING IN SOUTHLAND MALL


JC Reidl of the Detroit Free Press is reporting the following:

Southland Center in Taylor will be getting a “cosmetic overhaul” this summer and a 12-screen Cinemark movie theater that could open by fall 2015, the mall’s owner announced this morning.

The Cinemark NextGen theater will feature 3D-ready projectors and leather reclining seats in every auditorium, according to the announcement from New York-based Rouse Properties.

“We are thrilled to bring a premier movie theater operator like Cinemark to Southland Center,” the company’s president and CEOAndrew Silberfein said in a released statement.

The theater will be new construction, replacing the former Mervyns building, set to be demolished. There’s currently no movie theater at Southland.

Rouse Properties is also planning to renovate the mall’s common areas with new flooring, lighting, seating and a children’s play area. The two center court areas are to be redesigned into shopping and dining concourses.

Contact JC Reindl: 313-222-6631 or jcreindl@freepress.com. Follow him on Twitter @JCReindl.

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The announcement about Cinemark NextGen comes days after an announcement by Michael Mihalich and MJR Digital Cinemas that it was going to open the "Grand Taylor Experience" in the Burlington Shopping Center, across from the mall. MJR is planned 10 auditoriums, stuff leather electric chairs and wall-to-wall and floor-to-ceiling wrap-around screens with Dolby Digital Sound.

The project is planned for completion in December.

The MJR announcement comes on the heels of several others along Eureka. 

Menards is planning to replace the old Gibraltar Trade Center and will give an entire new look to the I-75/Eureka corner. Menards plans to completely raze the site and should attract even more new businesses (yet to be announced) into the 80-plus acre location before it opens next year. While Menards will stand to one side of the new MJR location at the Burlington Shopping Center, on the other side will sit a new Henry Ford Health System OptimEyes location (currently under construction); new facilities for Party City, Lumber Liquidators and Sky Zone Trampoline Park in the Taylor Retail Center; and even a new Panera Bread.