Mall screen ad system comes to Southland

New York-based Adspace Networks Inc., owner of the largest in-mall digital advertising network in the country, has expanded its Adspace Mall Network to include the Southland Center in Taylor, Lakeside in Sterling Heights and Laurel Park Place in Livonia.

The Adspace Mall Network is a national network of digital displays called "Smart Screens" located in 45 upscale shopping malls in 14 major
United States markets.

The digital advertising network features programming called "Today's Top 10," which showcases a mall's top 10 sales items that week. Retailers in the mall compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals, and produces each one into a 12-second spot, which is free to retailers.